Subscriptions & renewals
Set up recurring billing so clients are charged automatically — billing cycles, trials, renewal timing, and what clients see.
A subscription charges a client automatically on a repeating schedule — monthly coaching, a recurring program fee, or any ongoing service. This guide covers how to set one up and how renewals are timed.
Create a subscription product
In Shop → Products, create a product and set its billing to recurring. You choose:
- Billing cycle — how often the client is charged (for example, monthly).
- Price — the amount charged each cycle.
- Trial period (optional) — a number of free days before the first charge.
Once published, the product can be sold from your storefront or assigned to a client.
Trials
If you set a trial, the client gets access immediately but isn’t charged until the trial ends. While the trial is running, the subscription is active with a trial status; the first real charge happens on the day the trial expires, which also becomes the renewal anchor.
How renewals are timed
Each subscription has an anchor date — the day of the cycle on which it renews. Renewals run automatically: the client’s card is charged for the next cycle, the subscription’s expiry moves forward by one cycle, and a new invoice is generated.
- A monthly subscription that starts on the 12th renews on the 12th of each following month.
- If a subscription is created from a trial, the anchor is the trial-end date, not the signup date.
- Renewals are processed on the renewal date and extend access from the previous expiry, so a client is never double-charged for overlapping time.
What the client sees
In their mobile app, the client sees the subscription, its next renewal date, and their invoices. They keep access to whatever the product grants for as long as the subscription stays active.
Cancellation & re-subscribing
When a subscription is cancelled it stops renewing; the client keeps access until the current paid period expires. If a former subscriber buys again, they start a fresh subscription — a past trial doesn’t grant them a second free trial.
Invoices
Every charge — the first payment and each renewal — produces an invoice under Shop → Purchases → Invoices, where you can review the full billing history for any client.